Marketing Design Lead (AI & Web3): Somnia (Backed by Improbable / MSquared)

This is not a traditional Graphic Design or Product Design role. This is a High-Velocity Creative role. Somnia is an "Agentic Chain"—a blockchain built for AI agents to execute transactions at lightning speed. They need a designer who matches that speed. You are not just designing static banners; you are the "Visual Voice" of the brand. You are effectively an internal agency of one (to start) who uses Generative AI tools to multiply your output. You are bridging the gap between "Corporate Tech" and "Crypto Degen Culture."

## Key Responsibilities
The AI Alchemist: The JD explicitly names tools like Runway (Video Gen), Gemini (LLM), and Magnific (Upscaling). You are expected to generate assets, not just draw them. If you can't prompt, you can't do this job.

The "Hype" Manufacturer: You are designing for KOLs (Key Opinion Leaders) and Twitter (X). This means creating "meme-worthy" content, viral video clips, and "launch stunts."

Protocol Branding: Somnia isn't just one product; it's a platform where other apps launch. You will likely act as a brand consultant for these new protocols, creating logos and visual identities rapidly.

Guerrilla Marketing: They mention a "Tank X Bank of England" idea. They want physical, controversial, attention-grabbing stunts. You need to design the visuals that make these stunts look real and professional.

## Strategic Analysis: The "Improbable" Connection
The Backing: Somnia is backed by Improbable, a massive "Unicorn" company in the Metaverse/Virtual World space. This gives the project significant legitimacy compared to random crypto startups.

The Tech: "Agentic Chain" is the buzzword here. The design aesthetic needs to look Futuristic, Fast, and Autonomous. Think: "Cyberpunk meets Clean Tech."

The "Swiss Army Knife" Expectation: They admit they are "fishing for a Swiss Army design lead." They want:

Graphic Design (Figma/Adobe)

Motion Graphics (After Effects)

Video Editing

AI Prompting

Strategic Advice: If you are weak in one area (e.g., Video), emphasize how you use AI to fill that gap.

## Candidate Profile: The "Crypto-Native"
Cultural Fluency: You must speak the language. If you don't know what "WAGMI," "L1," "DEX," or "Gas Fees" mean, you will struggle. You need to know what visual styles appeal to "Degens" (speculators) vs. "Builders" (developers).

Timezone Matters: They prefer Europe or Asia. This is likely because the crypto market is heavily active in these zones, and the development team might be based there (Improbable is UK-based).

Tool Agnostic: You shouldn't be a purist who only uses Illustrator. You should be someone who uses Midjourney to get a background, Photoshop to fix it, and Runway to animate it.

## Critical "Knockout" Criteria
AI Integration: You must demonstrate an "AI-Augmented Workflow."

Web3 Experience: They want 5+ years experience, ideally in Web3. A portfolio full of Web2 SaaS landing pages will likely be rejected unless it is incredibly high-end.

Speed: The culture is described as "supportive but quite demanding." This code for "we move fast."

## Portfolio Strategy
Your portfolio needs to look alive.

Don't: Show static PDFs of brand guidelines.

Do: Show GIFs, motion graphics, and high-energy visuals.

The AI Flex: Include a case study where you explicitly state: "I used Midjourney for the concept, Magnific to upscale, and After Effects to animate, cutting production time by 70%."