Associate Growth Marketer, API (L1): CoinGecko

Role Overview
CoinGecko, the world's largest independent cryptocurrency data aggregator, is seeking an entry-level Growth Marketer to scale their API product. This is an "L1" (Associate) role ideal for a developing "T-shaped" marketer. You will focus on the entire user acquisition funnel for the API service—from creating educational content and landing pages to managing email newsletters and analyzing performance metrics.

Key Responsibilities
Content Production: Manage the creation of high-quality content (leveraging AI and freelancers) to help users discover and adopt the API.

Campaign Management: Execute end-to-end marketing campaigns and product launches, coordinating with clients and internal stakeholders.

Digital Presence: Optimize API landing pages for SEO/CRO and manage monthly newsletters to engage current users.

Analytics: Track performance metrics across channels to generate insights and improve future campaigns.

Market Intelligence: "Trendjack" breaking news and narratives within the crypto space to keep the brand relevant.

Qualifications
Experience: 3–6 months of relevant work or internship experience.

Marketing Skills: Basic knowledge of market research, copywriting, and design (Canva/Figma).

Technical Familiarity: Basic understanding of HTML/CSS, Google Analytics, and SQL is preferred.

Domain Knowledge: A strong passion for cryptocurrency and blockchain is a huge plus.

Soft Skills: "Bias to action," high attention to detail, and the ability to hold "strong opinions, loosely held."

Diversity & Representation
CoinGecko is an equal opportunity employer. While they do not publish a granular diversity report, the broader cryptocurrency and blockchain sector has historically struggled with representation.

Global Cryptocurrency Industry Demographics (Approximate 2023-2024 Benchmarks):

Women: Women make up approximately 26% of the crypto industry workforce, though this number drops to roughly 6% for top executive roles.

Global Distribution: Unlike many US-centric tech firms, the crypto industry is highly distributed. Asia (including Malaysia and Singapore) represents a significant portion of the workforce and user base (approx. 35% of global crypto volume).