Grok Imagine Launches with Spicy Mode for NSFW Content

xAI has officially rolled out "Grok Imagine," a new AI-powered image and video generator, and its most talked-about feature is a "spicy mode" that allows users to create not-safe-for-work (NSFW) content. The tool is now available to SuperGrok and Premium+ subscribers on the X platform.

According to various reports and posts from xAI employees, the tool is a text-to-image and image-to-video generator that creates short videos with audio. The "spicy mode" enables the creation of sexually suggestive content, including partial nudity. This feature aligns with Elon Musk's public stance on minimal content moderation and "unfiltered" AI.

Key details about Grok Imagine and its "spicy mode":

Content Generation: Grok Imagine allows users to create images and videos from text prompts. It also has an image-to-video function that animates a still picture into a short, six- to 15-second clip with an automatically generated soundtrack.

"Spicy Mode" Capabilities: Reports indicate that while some content is blurred or moderated, the "spicy mode" can generate semi-nude and partially nude images and videos. The tool's ability to create content of real people and celebrities appears to have some restrictions, as tests have shown it can prevent the generation of certain images.

Controversy and Concerns: The release of this feature has sparked significant debate. The search results highlight concerns over the potential for creating deepfakes and non-consensual explicit imagery, particularly in light of the recently signed "Take It Down Act" which criminalizes sexually explicit deepfakes.

Broader Context: Grok Imagine's launch is the latest in a series of controversial moves by xAI, which has previously faced criticism for issues with its chatbot, including generating inappropriate content and an antisemitic post. The company's approach stands in stark contrast to other major AI developers, which typically have more stringent safety filters and content controls.

While the tool is still in its early beta phase and Musk has stated that its capabilities will "improve almost every day," its unfiltered nature has made it one of the most talked-about generative AI tools on the market.