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Staff Conversational AI Designer: General Motors (GM)

Dec 23, 2025   |   Location: Remote   |   Deadline: Not specified

Experience: Mid

Job Description This role involves joining the Voice & Sound team to work on end-to-end multimodal customer experiences. The position requires leading design vision and collaborating with designers, researchers, technologists, and product stakeholders to craft experiences through data-driven design in the AI space.

Responsibilities

Lead Design Vision: Lead execution for AI-based conversational and multimodal experiences, advocating for usability and user-centered design principles.

Develop Standards: Create and promote conversation design best practice standards, reusable interactional patterns, and processes.

Documentation: Deliver effective design documentation to communicate experience requirements, principles, prototypes, and multimodal flows for voice-forward interactions leveraging AI.

Research & Testing: Identify opportunities for usability testing and research by leading prototype creation, participating in clinic sessions, and analyzing results.

Stakeholder Collaboration: Build relationships with internal stakeholders to understand priorities and ensure a connected end-to-end user experience.

Trend Monitoring: Identify and track industry trends and drivers of customer needs.

Visualization: Lead the visualization of experiences using storyboards, customer journeys, user flows, low-fidelity wireframes, and voice prototypes.

Problem Solving: Balance user needs, technical constraints, and product objectives to craft multimodal user experiences.

Requirements

Experience: 9+ years creating conversational design experiences.

Portfolio: Strong portfolio showcasing expertise, craft, aesthetics, and depth of thought.

AI Experience: Experience designing for Generative or Agentive AI-powered experiences.

Technical Knowledge: Understanding of machine learning and natural language processing (NLP) fundamentals.

Research Integration: Experience incorporating research into the design process.

Autonomy: Ability to work independently, be organized, self-motivated, and have attention to detail.

Communication: Excellent written, visual, and verbal communication skills.

Tools: Proficient in common design tools such as Figma, VoiceFlow, ProtoPie, etc.

Documentation Skills: Demonstrated experience documenting for voice-only, voice-forward, and multimodal experiences.

Prototyping: Demonstrated experience creating interactive prototypes for multimodal experiences (voice, sound, visuals, touch, chat, etc.).

Preferred Qualifications

Deep understanding of Generative AI for Conversational Experiences, Conversation Design foundations, and Large Language Models (LLMs).

Ability to communicate technical concepts to a non-technical audience (verbal and written).

Ability to work effectively within an environment leveraging robust design systems and libraries.
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