Senior PR Manager - Asia: Binance

Role Overview
This is not a standard "Hype Man" PR role. You are essentially a Diplomat and Firefighter for the world’s largest crypto exchange.

Binance operates in a "high-stakes, high-scrutiny" environment. Following recent global regulatory settlements (e.g., with the US DOJ), the company is in a Compliance & Reputation Recovery phase. Your job is to shift the narrative from "Move Fast and Break Things" to "Trusted, Compliant Financial Institution," specifically tailored to the complex Asian markets.

Key Responsibilities
The "Two-Speed" Strategy: The JD highlights a critical split:

Growth Markets (SEA): You will be aggressive here, driving brand visibility and user acquisition in places like Vietnam, Philippines, and Thailand where crypto adoption is exploding.

Restricted/Regulated Markets (Japan/Korea): You will be defensive here. The focus is strictly on compliance, partnership announcements, and proving to regulators that Binance is "playing by the rules."

Crisis Management: In crypto, a crisis happens weekly (hacks, regulatory bans, market crashes). You must be the steady hand that drafts the statement before the panic spreads on Twitter/X.

Spokesperson Training: You will train local executives to speak to Bloomberg or Nikkei without saying something that triggers a lawsuit or a token sell-off.

Strategic Analysis: The "Asia" Challenge
The Geography Disconnect: The header says "South Korea / Japan," but the first responsibility is "Prioritize SEA (Southeast Asia)."

Interpretation: They likely need someone senior enough to handle the strict Japanese/Korean media (who are very formal and critical) but energetic enough to drive the growth engines in SEA. You need to be culturally shape-shifting.

The "Post-CZ" Era: Binance's founder (CZ) has stepped down. The company is actively trying to "corporatize" its image. You aren't pitching "crypto revolution" anymore; you are pitching "financial stability and institutional services."

The 24/7 Cycle: "Remote" at Binance often means "Always On." Crypto markets never close, and Asia is the heartbeat of global crypto trading volumes.

Candidate Profile
The Crisis Veteran: You have 8-12 years of experience, ideally in FinTech or Crisis PR. If you have handled a data breach, a regulatory fine, or a bank run, you are perfect.

Regional Network: You need personal relationships with journalists at top-tier outlets (e.g., TechCrunch Asia, Nikkei, South China Morning Post, Maeil Business Newspaper).

Regulatory Fluency: You know the difference between the FSA (Japan), FSC (Korea), and MAS (Singapore) and how to talk to each.