TikTok to Let You Choose How Much AI Slop You Want in Your Feed

In a major move to address user fatigue over the flood of synthetic media, TikTok has announced it will soon give users direct control over how much AI-generated content appears in their "For You" feeds.

The new feature, which was unveiled on Wednesday, introduces a preference slider that allows users to either dial down the amount of AI content they see or, conversely, ask to see more of it.

How the New Control Works
The new setting is being integrated into the app’s existing "Manage Topics" tool, found under the "Content Preferences" menu. This is the same section where users can already adjust the frequency of topics like "Sports," "Dance," or "Food & Drink."

"AI-Generated Content" will now appear as its own distinct category with a simple slider mechanism.

See Less: Users can slide the toggle to reduce the frequency of AI-labeled videos, effectively filtering out much of the mass-produced synthetic content often referred to as "AI slop."

See More: For those who enjoy AI art, surrealist edits, or technical demos, the slider can be adjusted to increase the visibility of this content.

TikTok emphasized that the tool is about personalization, not a total ban. "This means that people who love AI-generated history content can see more of this content, while those who’d rather see less can choose to dial things down," the company explained in a blog post.

Fighting the "Invisible" AI
The effectiveness of this new filter relies entirely on TikTok's ability to actually identify which videos are AI-generated. To support this, the company announced a significant upgrade to its detection technology.

TikTok is rolling out "invisible watermarking" for any content created using its own AI tools, such as AI Editor Pro. Unlike traditional metadata (like C2PA credentials) which can often be stripped away when a video is edited or reposted, this new watermark is designed to be tamper-resistant and readable only by TikTok’s internal systems.

This ensures that even if a creator tries to hide that their video is synthetic, the platform can still detect it and filter it according to your new preference settings.

The new feature is currently in testing and is expected to roll out to all users globally over the coming weeks.