Scribe Hits $1.3B Valuation as It Moves to Show Where AI Will Actually Pay Off

The workflow documentation company Scribe has secured a $1.3 billion valuation following a new $75 million Series C funding round. This new valuation, however, is not just about its existing products; it is a major bet on its new strategic mission: solving the single biggest question in the enterprise AI boom—where will it actually pay off?


As companies pour billions into AI, many are struggling to find a clear return on investment (ROI). Scribe is now moving to answer that question with a new platform, Scribe Optimize, designed to pinpoint exactly where AI and automation will deliver measurable value.


"You Cannot Automate What You Do Not Understand"
For years, Scribe's core product, Scribe Capture, has been a quiet favorite among millions of users. The tool works as a browser extension or desktop app that watches an employee perform a task and automatically generates a step-by-step "how-to" guide with text and screenshots. This "bottom-up" adoption has given Scribe a presence in 94% of Fortune 500 companies and a user base of over 5 million.


Now, Scribe is leveraging the massive, granular dataset it has collected.

The new Scribe Optimize platform ingests all the "how-to" guides and workflows captured across an organization. It then analyzes this data to create a comprehensive map of how work actually gets done—identifying repetitive tasks, workflow bottlenecks, and time-consuming processes.


Instead of executives guessing where AI might help, Scribe Optimize provides a data-driven dashboard that shows, for example, that "customer support agents spend 1,200 hours a month on this specific, repetitive data-entry task."

From Documentation to AI Strategist
This marks a pivotal shift for Scribe from a simple documentation tool to a strategic AI consultant.

"Most companies are racing to adopt AI, but they can't answer the fundamental question: What should we automate first?" said Jennifer Smith, Scribe's co-founder and CEO. "The problem is, you cannot automate what you do not understand."

Scribe's pitch is that before a company buys an expensive AI agent or a complex automation platform, it should first use Optimize to identify the "first 100 hours to automate" and prove the payback. The platform can model the potential ROI of deploying an AI agent versus a simpler process change, allowing leaders to focus on projects that deliver measurable financial results, not just impressive demos.

This new funding, led by StepStone, will be used to accelerate the rollout of Optimize. Scribe is betting its new $1.3 billion valuation on the idea that in the AI gold rush, the company that sells the most accurate map to the gold will be one of the biggest winners.